As a result of studying of the module the student has to:
- Must know: methods of the organization of communication interaction and permission of conflict situations in the course of formation and realization of administrative services, by means of modern information, communication and innovative technologies;
- To be able: to identify, classify and describe marketing tendencies of development of popularity of territorial unit for interested persons;
- To be able: to combine the theory and practice, and also to make decisions and to develop the business strategy of the public organization;
- To be able: to show ability of use of various methods, including modern information technologies, for effectively communication at the professional and social levels.

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Concept of marketing of territories as basis of management of development of territories. Features of a complex of marketing in marketing of territories. Commodity policy in marketing of territories. Competitiveness of territories. Price policy in marketing of territories. Distribution methods in marketing of territories. Marketing communications in marketing of territories. Public marketing and relations with the public

Карий О.І. Місцеві ініціативи та залучення громадськості до здійснення місцевого самоврядування. Навчальний посібник для посадових осіб місцевого самоврядування /Карий О.І., Панас Я.В./ Асоціація міст України – К.: ТОВ «ПІДПРИЄМСТВО «ВІ ЕН ЕЙ», 2015. – 176 с.
2). Duczkowska-Piasecka M. Marketing terytorialny. Jak podejsc do rozwoju z korzyscia dla wszystkich. - Warszawa: Difin, 2013. - 241s.
3). Pogorzelski J. Praktyczny marketing miast i regionow / Pogorzelski J. - Warszawa: Oficyna a Wolters Kluwer bisiness, 2012. - 238s

current control (50%);
total control (examination): written and oral form (50%)

As a result of studying of the module the student has to:
- Must know: methods of the organization of communication interaction and permission of conflict situations in the course of formation and realization of administrative services, by means of modern information, communication and innovative technologies;
- To be able: to identify, classify and describe marketing tendencies of development of popularity of territorial unit for interested persons;
- To be able: to combine the theory and practice, and also to make decisions and to develop the business strategy of the public organization;
- To be able: to show ability of use of various methods, including modern information technologies, for effectively communication at the professional and social levels.

-

Concept of marketing of territories as basis of management of development of territories. Features of a complex of marketing in marketing of territories. Commodity policy in marketing of territories. Competitiveness of territories. Price policy in marketing of territories. Distribution methods in marketing of territories. Marketing communications in marketing of territories. Public marketing and relations with the public

Карий О.І. Місцеві ініціативи та залучення громадськості до здійснення місцевого самоврядування. Навчальний посібник для посадових осіб місцевого самоврядування /Карий О.І., Панас Я.В./ Асоціація міст України – К.: ТОВ «ПІДПРИЄМСТВО «ВІ ЕН ЕЙ», 2015. – 176 с.
2). Duczkowska-Piasecka M. Marketing terytorialny. Jak podejsc do rozwoju z korzyscia dla wszystkich. - Warszawa: Difin, 2013. - 241s.
3). Pogorzelski J. Praktyczny marketing miast i regionow / Pogorzelski J. - Warszawa: Oficyna a Wolters Kluwer bisiness, 2012. - 238s

current control (50%);
total control (examination): written and oral form (50%)