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Strategic Analysis in the Field of Competition

Major: Management of Business Competition
Code of Subject: 7.074.02.E.18
Credits: 3
Department: Theoretical and Applied Economics
Lecturer: Doctor of Economics, prof. Zh.V. Poplavska
Semester: 1 семестр
Mode of Study: заочна
Learning outcomes:
1. Know the nature and characteristics of strategic analysis of competition.
2. Know the process and technology of strategic analysis.
3. Be able to assess the competitive environment of organizations and determine their competitive potential.
4. Master the methods of competitive position evaluation and portfolio methods of market position
Required prior and related subjects:
Strategic management, economic analysis, financial analysis, international competition
Summary of the subject:
Strategic analysis: the nature, characteristics and use; macro analysis; analysis of the competitive environment; analysis of the organizational competitive capacity; strategic positioning; integrated methods of strategic analysis; information sources in strategic analysis.
Recommended Books:
1. К.І.Редченко. Стратегічний аналіз у бізнесі. – Львів, Новий світ-2000,2003
2. М.Портер. Стратегія конкуренції. - К.: Основи, 1998
3. К.Боумэн. Стратегия на практике. - С-Пб.:Питер, 200
4. Robert M.Grant. Contemporary Strategy Analysis, 8th Edition, 2013
5. Поплавська Ж.В. Стратегічний аналіз. Практикум. - Львів, Вид-во НУ “ЛП”, 2007
Assessment methods and criteria:
current-100%