After studying the discipline, students should
know:
the basics of e-marketing as an element of digital business;
e-marketing complex as a set of 4 basic elements: product, price, distribution channel and promotion;
basic aspects of doing digital business;
principles, structure and process of development of marketing information system;
information and communication technologies for the collection, storage and output of data obtained from various sources of information for marketing decisions;
markets of information resources and features of their use for solving marketing problems;
basics of marketing activity in the e-market;

be able to:
conduct structured marketing research;
to use modern information technologies to solving marketing problems;
analyse, evaluate and use quantitative and qualitative indicators of different market segments, make appropriate recommendations that will help to make the right marketing decisions in appropriate situations;
to make decisions in the areas of complex electronic marketing;
apply knowledge and understanding of the information obtained to develop and (or) use appropriate data collection systems to formulate the marketing knowledge required for decision making;
to develop and implement appropriate information systems for monitoring and (or) the progress of marketing based on the effective use of information received from various sources, including internal and external data;
to recommend the improvement of information systems in order to perform certain tasks at the appropriate moment.

Pre-requisites:
System analysis
Documentation of software
Teamwork and presentation skills
Algorithmization and programming p.1
Algorithmization and programming part 2
Object-Oriented Programming
Computer systems and networks
Organization of the Database of Data and Knowledge
Operating Systems
Web Technology and Web Design
IT Project Management

Studying of marketing information systems, methodology of their designing, as well as acquaintance of students with modern information technologies used by managers and marketers in their activity.

Вовк. О.Б., Гайдучок О.В. Інформаційний маркетинг та менеджмент: Методична праця: Електронний навчально-методичний комплекс is для студентів спеціальності 122 "Комп'ютерні науки та інформаційні технології" [EЕлектронний ресурс]. - Режим доступу: http://vns.lpnu.ua/course/view.php?id=8432
James O'Brien. Management Information Systems, 10th ed. Publisher: C101 (2012). 2013. ISBN: 978-8131719497
Чмырь И.А. Інформаційний менеджмент і маркетинг. 2018. 105 стр.
Бердышев, С. Н. Информационный маркетинг: практическое пособие / С. Н. Бердышев. – Москва: Дашков и К°, 2009. – 214 с.
Божук, С.Г. Маркетинговые исследования. Основные концепции и методы. – СПб.: Вектор, 2005. – 288 с.
Информационный менеджмент. В 8 ч. Информационное обеспечение и Интернет маркетинг: учеб.-метод. комплекс / В.А. Вишняков, А.П. Ковалев, С.Г. Щербакова; Минский институт управления.–Мн.: Изд-во МИУ, 2006. – 392 с.
Гринберг, Пол. CRM со скоростью света: привлечение и удержание клиентов в реальном времени через Интернет: перевод с английского / Пол Гринберг. – Санкт-Петербург. – Москва: Символ-Плюс, 2007. – 526 с.
Пейн, Эдриан. Руководство по CRM: путь к совершенствованию менеджмента клиентов: [перевод с английского] / Эдриан Пейн. - Минск: Гревцов Паблишер, 2007. – 373 с.

laboratory works - 40
written component - 50
oral component – 10