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Information Marketing and Management

Major: Computer Control Systems for Moving Objects (Automobile Transport)
Code of Subject: 7.122.07.O.4
Credits: 3
Department: Computerized Automatic Systems
Lecturer: Galyna Vlakh-Vyhrynovska
Semester: 1 семестр
Mode of Study: заочна
Learning outcomes:
According to the requirements of the educational-professional program, students must:
know:
- the basis of management;
- the basics of information marketing;
- the place of IP in the management system;
- methods and methodologies for designing IP;
- modern information technologies;
- standards of industrial information systems of the class MRP, MRPII, ERP, CRM, methods and tools of strategic and operational planning;
- methods and technologies of software implementation in organizations. be able:
- make a business plan of the project;
- organize and plan the activities of IT services of the organization;
- formalize business processes of the organization;
- To carry out a cost estimation of the development and implementation of the information system.
Required prior and related subjects:
1. Teamwork
2. Innovative information technologies
3. Management of IT projects
Summary of the subject:
The purpose of studying the discipline is to: Form students knowledge and skills in information management and marketing as a type of management activity, aimed at managing information as a strategic resource and one of the means of achieving the tasks that face the organization; acquisition of skills in the management of information resources, information flows, information processes, taking into account peculiarities of information. The task of studying discipline - to assimilate the principles and methods of information management and marketing in the system of internal and external communications of the organization.
Recommended Books:
1. Єжова Л. Ф. Інформаційний маркетинг: Навч. посібник. — К.: КНЕУ, 2002. — 560 с.
2. Вовчак І. С. Інформаційні системи та комп’ютерна техніка в менеджменті: Навч. посібник — Тернопіль: Карт-бланш, 2002. — 354 с.
3. Годин В. В. Информационное обеспечение управленческой деятельности / В. В. Годин, И. К. Корнеев. — М.: ИНФРА-М, 2001. — 354 с.
Assessment methods and criteria:
Current control - 30 points; control measures - 70 points.
- Current control: control of execution stages of a course project - 30 points.
- Control measures: the defense of the course project - 70 points.
- Final control - exam.

Information Marketing and Management

Major: Сomputer control systems for mobile objects
Code of Subject: 7.122.07.O.4
Credits: 3
Department: Computerized Automatic Systems
Lecturer: Galyna Vlakh-Vyhrynovska
Semester: 1 семестр
Mode of Study: заочна
Learning outcomes:
According to the requirements of the educational-professional program, students must:
know:
- the basis of management;
- the basics of information marketing;
- the place of IP in the management system;
- methods and methodologies for designing IP;
- modern information technologies;
- standards of industrial information systems of the class MRP, MRPII, ERP, CRM, methods and tools of strategic and operational planning;
- methods and technologies of software implementation in organizations. be able:
- make a business plan of the project;
- organize and plan the activities of IT services of the organization;
- formalize business processes of the organization;
- To carry out a cost estimation of the development and implementation of the information system.
Required prior and related subjects:
1. Teamwork
2. Innovative information technologies
3. Management of IT projects
Summary of the subject:
The purpose of studying the discipline is to: Form students knowledge and skills in information management and marketing as a type of management activity, aimed at managing information as a strategic resource and one of the means of achieving the tasks that face the organization; acquisition of skills in the management of information resources, information flows, information processes, taking into account peculiarities of information. The task of studying discipline - to assimilate the principles and methods of information management and marketing in the system of internal and external communications of the organization.
Recommended Books:
1. Єжова Л. Ф. Інформаційний маркетинг: Навч. посібник. — К.: КНЕУ, 2002. — 560 с.
2. Вовчак І. С. Інформаційні системи та комп’ютерна техніка в менеджменті: Навч. посібник — Тернопіль: Карт-бланш, 2002. — 354 с.
3. Годин В. В. Информационное обеспечение управленческой деятельности / В. В. Годин, И. К. Корнеев. — М.: ИНФРА-М, 2001. — 354 с.
Assessment methods and criteria:
Current control - 30 points; control measures - 70 points.
- Current control: control of execution stages of a course project - 30 points.
- Control measures: the defense of the course project - 70 points.
- Final control - exam.