To be able to implement theoretical and methodological knowledge of methodology research methodology media; highlight the theoretical foundation of the problems investigated, consider its essence, importance, classification characteristics, history and current trends of the research subject, methodological approaches;
Disclosure theoretical issues should be elements of scientific novelty of forming their own positions on issues study authors include proposals to improve the definitions of certain terms and clarifying additions classifications, improved methods; interpret, analyze their practices published materials on the theme of master's qualification; know and comply with the requirements for qualifying as master of;
know and comply with bibliographical descriptions of sources and literature in the master's qualification work; be able to present the results of the study, the main scientific and practical results obtained, recommendations for their scientific and practical use and formulate conclusions; approve the main provisions of Master studies at scientific conferences, seminars, publish research in professional journals.

Ukrainian journalism;
Methodology, methods research and teaching professional disciplines;
Practice on the theme of master's qualifying work.

Introduction: relevance, raised important issues, the state of research, innovation, object, object, goal, objectives, methods, structure testing. Sections should include a statement of the theoretical issues raised problems with elements of scientific novelty, expressing their position on issues of research include suggestions for improvement, improvements, additions, clarifications typologies improvement techniques. Conclusions should reflect the results of the study, the main scientific and practical results, recommendations for their scientific and practical use.

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2. Квіт С. М. Що таке медіадослідження? / С.М. Квіт // Українська журналістика : умови формування та перспективи розвитку : зб. наук. пр. – Черкаси,2007.- 335-339 с.
3. Михайлин І. Л. Журналістська освіта і наука: підручник / І. Л. Михайлин. — Суми : Університетська книга, 2009. — 336 с.
4. Різун В. В. Методи наукових досліджень у журналістикознавстві : навч. посіб. / В. В. Різун, Т. В. Скотникова. - 2-ге вид., переробл. і доповн. - К. : Преса України, 2008. - 144 c. - укp.
5. Шейко В. М. Організація та методика науково-дослідницької діяльності : Підруч. для вищ. навч. закл. / В. М. Шейко, Н. М. Кушнаренко; Харк. держ. акад. культури. - Х., 1998. - 287 c. - Бібліогр.: 21 назв. - укp.

Practical lesson, oral poll, essay, test work (45%)
Final control (test event, exam), combined oral and written form (55%)