During September-November 2018, students of the Institute of Economics and Management of Lviv Polytechnic National University attended a series of lectures on Online Marketing in Poland and Ukraine delivered in the English language by the Associate Professor Artur Kisiołek, Dean of the Faculty of Economics of the Wielkopolska Higher School of Social Sciences and Economics (Środa Wielkopolska, Poland).
The lecturer familiarized students with the peculiarities of conducting marketing events on the Internet in the context of the modern marketing transformation, shared his practical experience in the application of Internet marketing communications and demonstrated an interesting analysis of the results of the international research program on Internet marketing of higher education institutions in Poland and Ukraine.
Presentation of the third lecture on Online Marketing in Poland and Ukraine by Artur Kisiołek:
