The head of the Department of Marketing and Logistics of IEM delivered a presentation at the international conference in Poland

The XI International Scientific Conference «Przemysł 4.0 – wyzwania i rozwiązania dla marketingu i zarządzania» was held on November 28–30, 2019 in Szczyrk, Poland. There were discussed the issues of widespread use of information technologies in marketing as well as prospects for the formation and management of innovative Cyber-physical systems, united into a single digital ecosystem.

Professor Yevhen Krykavskyi, the Head of the Department of Marketing and Logistics of the Institute of Economics and Management at Lviv Polytechnic National University, participated in the conference.