Know:
basic concepts and concepts of marketing research in public administration;
basic concepts and concepts of modeling in public administration;
correctly set the goals of marketing research in public administration;
methods and tools of data analysis in public administration;
sources and methods of collecting marketing information in public administration;
the procedure and methods of conducting marketing research in public administration;
the mechanism of conducting marketing research in public administration;
ways of organizing and conducting marketing research in public administration;
Be able to: determine the purpose and objectives of marketing research in public administration;
compile search questions, questionnaires, or survey forms for modeling and marketing research in public administration;
to conduct a questionnaire survey, selection and analysis of their results;
to evaluate the accuracy, reliability and cost-effectiveness of marketing research in public administration.

Public organization management and marketing
Organization of marketing research

1. Functions, types and complex of marketing of public organizations. 2. Marketing environment of public organizations. 3. Market segmentation and positioning of services, public organizations and territories in the market. 4. Marketing pricing policy of public organizations. 5. The policy of distribution of public organizations. 6. Marketing modeling. Marketing strategies of public organizations. 7. The marketing system and its information support in public administration. 8. Features of marketing research in modern conditions.

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Control work, oral examination (40%);
final control (60%, control measure, exam).