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Territorial Marketing
Major: Public administration
Code of Subject: 7.281.05.O.2
Credits: 3.6
Department: Administrative and Financial Management
Lecturer: Doctor of Economics, Professor., O. I. Karyi;
PhD, Assistant Krasivskyi D. O.
Semester: 1 семестр
Mode of Study: денна
Learning outcomes:
1. Possession of sufficient knowledge in areas related to governance and administration, permitting the critically analyze the situation in the economic and political sphere and to identify key trends in its development;
2. Obtaining knowledge of communication and interaction between conflict resolution in the formation and realization tion of administrative services through modern information, communication and innovative technologies;
3. Apply their knowledge and understanding to identify, formulate and solve problems of governance and administration using known methods;
11. Critically evaluate the results of activities to protect and arhu mentovano decisions;
2. Obtaining knowledge of communication and interaction between conflict resolution in the formation and realization tion of administrative services through modern information, communication and innovative technologies;
3. Apply their knowledge and understanding to identify, formulate and solve problems of governance and administration using known methods;
11. Critically evaluate the results of activities to protect and arhu mentovano decisions;
Required prior and related subjects:
Public policy: analysis and implementation mechanisms
Economic analysis of public policy
Economic analysis of public policy
Summary of the subject:
The concept of territorial marketing as the basis for management development areas. Features of the marketing mix in the territorial marketing. Trading policy in territorial marketing. Competitiveness areas. Pricing policy in the territorial marketing. Methods of distribution in the territorial marketing. Marketing communications in the territorial marketing. Public marketing and public relations. The theoretical basis of the introduction of the territorial marketing
Recommended Books:
1. Public marketing and marketing areas. Guidance and objectives for performance control work students for the second (master's) level of specialty: 074 "Public Management and Administration" / Ed .: Karyi O. I., Khim M. K. - Lviv: Publishing department of the National University "Lviv Polytechnic", 2016. - 14 p.
2. Public marketing and marketing areas. Guidance for self-study and practical training for the students of the second (master's) level of specialty: 074 "Public Management and Administration" / Ed .: Karyi O.I., Khim M. K.- Lviv: Publishing department of the National University "Lviv Polytechnic", 2016. - 35 p.
2. Public marketing and marketing areas. Guidance for self-study and practical training for the students of the second (master's) level of specialty: 074 "Public Management and Administration" / Ed .: Karyi O.I., Khim M. K.- Lviv: Publishing department of the National University "Lviv Polytechnic", 2016. - 35 p.
Assessment methods and criteria:
current control (40%)
control measure (60%).
control measure (60%).