• proficiency in categorical apparatus and methods of market research
• the ability to identify and analyze key issues of goods (services) market
• knowing of methods and principles of formation the database information of market research
• the ability to assess the risk setting using mathematical statistics;
• the ability to carry out expert evaluation of objects and processes of product market;
• knowing of methods of multidimensional objects classification and product market processes.

Prerequisites:
•higher mathematics;
• statistics;
• economic-mathematical methods and models;
• marketing.

Co-requisites:
• business planning and audit of investment projects;
• international transactions and contracts;
• socio-economic diagnostics of foreign operations.

Methods of market research and their general characteristics. Formation of database of empirical market research. Methods of classification and ranking of multidimensional market objects. The factorial analysis of the market. Market research by using expert methods. Predicting of sales volume. Modelling of market behaviour strategy.

1. Єріна А. М. Стратегічне моделювання прогнозування: підручник. / А. М. Єріна, Д. Д. Єрін. – К.: КНЕУ, 2014. – 348 с.
2. Макхотра Н. Маркетинговое исследование. Практическое руководство. / Н. Макхотра. – М.: ООО VD «Вильямс», 2007. – 1200 с.
3. Полторак В. А. Маркетингові дослідження: навч. посіб. / В. А. Полторак, І. В. Тараненко, О. Ю. Красовенко. – К.: ЦУЛ, 2014. – 417 с.

Current control (50%): individual written raports; oral questionnaire;control work
Final control - credit: written-oral component (50%)