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Ferssibility Studi of the Enterprise's Competitiveness Strategy (курсовий проект)

Major: Economics
Code of Subject: 7.051.01.E.32
Credits: 3
Department: Business Economics and Investment
Lecturer: Professor, Dr.Sc. Mrykhina Oleksandra B.
Semester: 2 семестр
Mode of Study: денна
Learning outcomes:
knowledge of concepts of evaluation and management of the enterprise competitiveness;
• the ability to identify all types of competitive advantages which are available to the company and to determine those which will become the main in the future;
• the ability to justify the organizational and technical solutions to improve the product competitiveness, productivity etc.;
• the ability to justify and to specificate management functions of the enterprise competitiveness.
Required prior and related subjects:
prerequisites:
The competitiveness of the enterprise
Summary of the subject:
Diagnosis of the competitive environment of the enterprise. Determination of the competitiveness potential of the enterprise and its constituents. Formation of competitive advantages of enterprise. Methods of providing of competitive advantages of enterprise. Management of the competitiveness of the enterprise. Social responsibility and the competitiveness of the enterprise. The development and implementation of strategy of competitiveness improvement.
Recommended Books:
1. Мрихіна О.Б. Конкурентоспроможність підприємства : Конспект лекцій / Мрихіна О.Б. – Львів: Видавництво Львівської політехніки, 2014. – 343 с.
2. Должанський І.З. Конкурентоспроможність підприємства : Навч. посібник / І.З. Должанський, Т.О. Загорна. – К.: Центр навчальної літератури, 2014. – 384 с.
3. Драган О.І. Управління конкурентоспроможністю підприємств: теоретичні аспекти. Монографія. – К.: ДАКККіМ, 2015. – 160 с.
Assessment methods and criteria:
• evaluation of course project - 100% (computation component - 70% oral component - 30%).