1. The ability to analyze the market and to identify customer needs to provide company functioning in the long-term perspective;
2. The ability to understand market macroeconomic phenomena while making strategic decisions;
3. The ability to understand the problems of management at company strategic level;
4. The ability to forecast the influence of macroeconomic phenomena on achievement of company strategic goals;
5. The ability to understand and to apply the modern English language terminology of strategic management.

co-requisites: Macroeconomics, International Marketing

Five tasks of strategic management. Development of company strategic vision and mission. Methods for the analysis of external environment of the organization. Methods for the analysis of internal environment of the organization. Functional, business and corporate strategies of the organization. Strategy implementation. Ethics in strategic management.

1. Hill C.W.L. & Jones G.R. (2013) Strategic Management: an Integrated Approach, South-Western, Cengage Learning, 10th edition.
2. Management: Harvard Business School General Management Cases, Harvard Business School Industry and Competitive Strategy Cases, Harvard Business School Marketing Cases, Crafting and Executing, Strategy, Concepts and Cases Thompson et al (2006), McGraw-Hill/Irwin
3. Thompson A.A. Strategic Management/ A.A. Thompson, A.J. Strickland III - New York: McGraw-Hill Companies, Inc., 2003.

- Current control (30%): group presentations;
- Final control (70%): semester control (written (50%) and oral component (20%))