- to know the main benefits for the business of e-communication; basic concepts of building electronic communication links; models of electronic communications, their types and objectives; the main characteristics of electronic communications in marketing; possibility of evaluating the degree of effectiveness of electronic communications in marketing.
-to be able to use electronic communication tools to improve the marketing activity of the company.

Prerequisites: Marketing, Information systems in Marketing.
Co-requisites: E-commerce, Web-analitics.

The essence of the meaning and importance of electronic communications, features, advantages, disadvantages. Electronic communication of modern businesses. Corporate network. Market research online. Social networks as a means of electronic communications in the marketing. Strategic planning of marketing communications in electronic networks. Legal email marketing software. Methods of measuring the effectiveness of electronic communications. Status and prospects of electronic marketing communications in Ukraine.

1. Окландер М.А. Маркетингові комунікації промислових підприємств в умовах інформаційної економіки : монографія. Одеса : Астропринт, 2017. 232 с.
2. Пилипчук В.П. Стратегічне планування в мережі Інтернет. Маркетинг в Україні. 2018. №6. С. 45–48.
3. Романенко О.О. Види маркетингових інтернет-стратегій. Экономика: реалии времени. 2017. №6(16). С. 70-76.
4. Цифровий (digital) маркетинг – модель маркетингу ХХІ сторіччя. М. А. Окландер, Т. О. Окландер, О.І. Яшкіна [та ін.]. за ред. М. А. Окландера. Одеса, Астропринт, 2017. 292 с.

Current control (40%): solving problems, oral examination.
Final evaluation (60%): stage control.