As a result of the discipline specialist must know:
- Current trends in the field of exhibition activities;
- Specific features of preparation and holding of exhibitions in Ukraine;
- The basis of management and organization of exhibition activities of staff at the exhibition;
- The use and implementation of fundraising mechanisms;
- PR basics exhibition project.
Prepared specialist should be able to:
- Logically represent mastered material from exhibition activity;
- Navigate the stages of the exhibition project;
- Exposure to organize a demonstration at the show and chat with visitors to the exhibition;
- Use technologies fundraising;
- Create printed advertising materials and to post information on social networks about the organization of exhibitions.

• Business communication,
• Social and communication technologies

Exhibition activity as an academic discipline and its relationships; The impact of modern innovative technologies for the organization of exhibition activities; Stages of work on exposure; Technology in the field of fundraising of exhibition activities; PR exhibition project; The organization exhibition space; The opening of the exhibition. Evaluating the effectiveness of the exhibition project; Staffing exhibition activity.

1. Bilushchak TM Organization of exhibition activity: course of lectures / Lviv: Issue of NU "Lviv Polytechnic", 2017. 72 p.
2. Bilushchak T., Akidzhi V. Virtual exhibitions: new opportunities in social and communication institutions. "Information, Communication, Society" (ICS-2018: Proceedings of the VII International Scientific Conference. Lviv: Lviv Polytechnic Publishing House, 2018. p.81-82.
3. Pekar V. Fundamentals of exhibition activity: Educ. manual / Euroindex, 2009. 348 p .;
4. Turovska L., Smolyar I. Electronic exhibition as a communication model of scientific library activity. Bulletin of the Book Chamber. 2015. № 3. P. 29–31.
5. Bozhkova V., Chikalova A. Exhibition activity as an effective tool for promotion of industrial products to new markets. Marketing and Innovation Management, 2015. № 3. P. 11-19.
6. Tkachenko TI, Duplyak TP Exhibition Business: Monograph / Kiev: Kiev. nat. trading econ. Univ., 2016. 244 p.

• speaking-written form (100%)