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Social Networks in Business
Major: Information, Library and Archival Studies
Code of Subject: 6.029.00.M.66
Credits: 3
Department: Social Communication and Information Activities
Lecturer: Associated professor Yuriy Syerov
Semester: 6 семестр
Mode of Study: заочна
Learning outcomes:
• The main principles of virtual community development;
• Virtual communities registration and rules;
• Technologies of content popularization in social media.
• Information search in social media communications on the given topic;
• To know how to organize and moderate a discussion on the given topic among the community;
• meet the challenges of creating, formatting and publishing content in social media.
• Virtual communities registration and rules;
• Technologies of content popularization in social media.
• Information search in social media communications on the given topic;
• To know how to organize and moderate a discussion on the given topic among the community;
• meet the challenges of creating, formatting and publishing content in social media.
Required prior and related subjects:
• Social Communication Technologies
• Internet-Technologies and Resources
• Internet-Technologies and Resources
Summary of the subject:
Information Society as a stage of civilization development. Types of virtual communities, their advantages and disadvantages. Architecture of virtual communities. Performance measures of virtual communities. Scenarios of Web communities’ development. Methods of virtual communities’ popularization. Methods of web community participants’ registration. Organization of communication in forums and blogs. Social networks. Professional social network. Social network Facebook. The Wikipedia project. Wikipedia rules and advices. Editing Wikipedia. Creating an article in the Wikipedia.
Recommended Books:
1. Hrytsyuk, Y. I., & Biletsky, T. P. (2019). A web application for marketing analysis of the social network Instagram. Scientific Bulletin of the NLTU of Ukraine, (29, № 6), 106-118.
2. Shpilik, SV, & Vovchuk, O. (2019). Facebook as an effective marketing tool for business development. Galician Economic Bulletin of Ternopil National Technical University, 55 (2), 106-113.
3. Saidova, G. O., & Radchenko, G. A. (2019). Content marketing as an effective component of business promotion. Problems of systematic approach in economics, (2 (2)), 144-149.
4. VA Gordienko, Management of Innovative Projects and Programs: a Textbook / Gordienko VA - Dnipro: University of Customs and Finance, 2019. - 116 p.
5. Kasemsap, K. (2019). Professional and business applications of social media platforms. In Social Entrepreneurship: Concepts, Methodologies, Tools, and Applications (pp. 824-847). IGI Global.
6. Svatosova, V. (2012). Social media such as the phenomenon of modern business. Journal of Marketing Development and Competitiveness, 6 (4), 62-84.
2. Shpilik, SV, & Vovchuk, O. (2019). Facebook as an effective marketing tool for business development. Galician Economic Bulletin of Ternopil National Technical University, 55 (2), 106-113.
3. Saidova, G. O., & Radchenko, G. A. (2019). Content marketing as an effective component of business promotion. Problems of systematic approach in economics, (2 (2)), 144-149.
4. VA Gordienko, Management of Innovative Projects and Programs: a Textbook / Gordienko VA - Dnipro: University of Customs and Finance, 2019. - 116 p.
5. Kasemsap, K. (2019). Professional and business applications of social media platforms. In Social Entrepreneurship: Concepts, Methodologies, Tools, and Applications (pp. 824-847). IGI Global.
6. Svatosova, V. (2012). Social media such as the phenomenon of modern business. Journal of Marketing Development and Competitiveness, 6 (4), 62-84.
Assessment methods and criteria:
• written reports on laboratory work, oral examination (40%);
• final control (exam): written, oral form (60%).
• final control (exam): written, oral form (60%).