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Social Interaction and Technologies of Informational Influence

Major: Sociology
Code of Subject: 6.054.00.M.18
Credits: 5
Department: Sociology and Social Work
Lecturer: prof.Klymanska Larysa Dmitrivna
Semester: 2 семестр
Mode of Study: заочна
Learning outcomes:
to know: methodological foundations of social interaction from the perspective of general sociological methodology, theoretical models describing the social action, social perception, communication and cooperation at the macro and micro levels; main directions and approaches to the implementation of social interaction within informational technology impact.
• be able to: analyze various social phenomena and processes, structure and characteristics of social relations, groups, institutions of society using sociological approaches; tipologizirovat theoretical and empirical information when analyzing social reality; apply sociological methods of collecting information about social reality; analyze the impact of information and diagnose the manipulation; defend them against manipulation information actions
Required prior and related subjects:
• Theoretical Sociology;
Summary of the subject:
Social interaction: concept and structure. Communication in the structure of social interaction. Perception of information: stages and features; Universal chain and communicative possibilities of intervention. Impact: theoretical and practical problems. Social contact and social interaction. Targets of communicative impact. Public opinion as an object of social impact. Resources of Social Impact: verbal, non-verbal and symbolic. Communications technologies. Communicative campaign: concept, stages, terms of efficiency.
Recommended Books:
• Аронсон Э., Пратканис Э. Р. Эпоха пропаганды: Механизмы убеждения, повседневное использование и злоупотребление. Перераб. изд. - СПб.: прайм-ЕВРОЗНАК, 2003. - 384 с.
• Зелинский С.А. Информационно-психологическое воздействие на массовое сознание. Средства массовой коммуникации, информации и пропаганды – как проводник манипулятивных методик воздействия на подсознание и моделирования поступков индивида и масс. – СПб.: Издательско-Торговый Дом «СКИФИЯ», 2008. – 407 с.
• Климанська Л.Д. Зв’язки з громадськістю: технології прагматичної комунікації:навчальний посібник/ Л.Д.Климанська. – Львів: Видавництво Львівської політехніки, 2014. – 164 с.
• Соціологія: Підручник / Ред. Піча В. М. — Львів, 2007.
• Черниш Н. Й. Соціологія. Курс лекцій. — Львів, 2007.
Assessment methods and criteria:
• oral interviews, participation in discussions, presentation of the study project (40%)
• final control (verification event, test), written-oral form (60%)