As a result of studying the module, the student must know and be able to:
- to freely orient in the laws of development of social production;
- formulate a business idea, represent the mechanism of its generation in the formation of the business model of the firm;
- to monitor the behavior of economic agents in market conditions;
- analyze the competitive environment of the enterprise;
- to forecast the influence of macroeconomic indicators on entrepreneurial activity;
- to determine the peculiarities of state regulation of entrepreneurship in Ukraine.

-

The concept of economy and business. Entrepreneurship as a subject of the economic system. Business idea and the mechanism of its generation. Formation of the business model of the firm. Business Planning in Entrepreneurship. Indicators of business efficiency. The essence of supply and demand in the context of the effectiveness of the implementation of business ideas. Analysis of consumer behavior as a pledge of financial stability of the firm. Expenses and revenues in entrepreneurial activity. Content and functions of entrepreneurial risk. Ways and methods of risk reduction in business activities. Business perspective analysis ("cost-volume-profit"). Competitive environment of the enterprise activity. Types of markets: monopoly and its species; monopolistic competition, oligopoly. Process of organization of management and its components. General characteristics of culture and ethics of business activities. Macroeconomic indicators and their impact on entrepreneurial activity. Prerequisites and mechanisms of state regulation of entrepreneurship.

1. Vatamanyuk O. Z. Business Economics: Textbook / O. Z. Vatamanyuk. - Lviv, LNU named after Ivan Franko, 2018. - 324 p.
2. Dmitriev I.A. Economics and Business: Textbook / I. A. Dmitriev, J. S. Levchenko, I. Yu. Shevchenko. - Kh.: FOP "Brovin OV", 2018. - 316 p.
3. Earl, P. E., Wakeley, T.Business Economics: A contemporary approach. UK: McGraw-Hill Education, 2004.

• Current control of practical classes (30%);
• Final control (70%, exam)