Ви переглядаєте архівну версію офіційного сайту НУЛП (2005-2020р.р.). Актуальна версія: https://lpnu.ua
Marketing
6.075.00
Marketing
- organize monitoring of external and internal environment of the enterprise and respond to changes in its status;
- evaluate the effectiveness of marketing activities;
- put into effect the operation plans following the components of the marketing mix: product, price, distribution, communication and analyze the effectiveness of their implementation;
- to shape the planned budget of marketing activities;
- develop and implement recommendations for creating demand and sales promotion, improving the range and quality of products, product pricing, customer service.
- the ability to use professionally-oriented knowledge and practical skills in marketing;
- the ability to identify and substantiate problem marketing situations solutions based on the concept of reengineering and benchmarking.
Qualification awarded
: Bachelor in Marketing
Entry year: 2017
Program duration: 4 years
Number of credits: 240 credits ECTS
Level of qualification according to the National Qualification Framework and the European Qualifications Framework: First (Bachelor) level, 7-th level of NQF, EHEA first Cycle
Field(s) of study: Management and Administration
Specific admission requirements:
Specific arrangements for recognition of prior learning:
Qualification requirements and regulations, including graduation requirements:
Characteristics of the educational program:
Gained competence: - identify and explain the terminology of marketing;
- describe and interpret theoretical bases of products, pricing, marketing, communication policies, informational and organizational support of marketing activities;
- diagnose and predict market conditions and marketing environment of the enterprise;
- to find solutions on the coordination of marketing, logistic, financial, production and other activities of the enterprise;
- to determine economic efficiency and social responsibility of marketing decisions.
- collect and store information about domestic and foreign markets for the purpose of consultation; - describe and interpret theoretical bases of products, pricing, marketing, communication policies, informational and organizational support of marketing activities;
- diagnose and predict market conditions and marketing environment of the enterprise;
- to find solutions on the coordination of marketing, logistic, financial, production and other activities of the enterprise;
- to determine economic efficiency and social responsibility of marketing decisions.
- organize monitoring of external and internal environment of the enterprise and respond to changes in its status;
- evaluate the effectiveness of marketing activities;
- put into effect the operation plans following the components of the marketing mix: product, price, distribution, communication and analyze the effectiveness of their implementation;
- to shape the planned budget of marketing activities;
- develop and implement recommendations for creating demand and sales promotion, improving the range and quality of products, product pricing, customer service.
- the ability to use professionally-oriented knowledge and practical skills in marketing;
- the ability to identify and substantiate problem marketing situations solutions based on the concept of reengineering and benchmarking.
Mode of study: part
Academic mobility:
Work placement(s):
Programme director:
Occupational profiles of graduates:
Access to further studies:
Other program features:
Institute: Institute of Economics and Management