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Synectics in Management of Goods Positioning and Promotion
Major: Business, trade and exchange activities
Code of Subject: 8.076.00.M.19
Credits: 4
Department: Ecological Politics and Environment Protection Management
Lecturer: Associate Professor, Candidate of Economic Sciences, Betz M.
Semester: 3 семестр
Mode of Study: заочна
Learning outcomes:
- understanding of current trends in the field of e-commerce implementation;
- ability to provide consumer safety and comfort of consumption;
- awareness of virtual economy technologies and methods of searching and researching information on e-commerce implementation.
- ability to provide consumer safety and comfort of consumption;
- awareness of virtual economy technologies and methods of searching and researching information on e-commerce implementation.
Required prior and related subjects:
Management of entrepreneurship on the basis of heuristics. Sustainable development of entrepreneurship. Synectics in the system of managing the positioning and promotion of goods to the consumer. Simulation of stock market dynamics based on the concept of reflectivity. Development of trade business taking into account offshore opportunities
Intellectual potential in the enterprise crisis management system
Intellectual potential in the enterprise crisis management system
Summary of the subject:
Current trends in the field of e-commerce. Research methodology and tools for theoretical and empirical research in the field of consumer safety and comfort of e-commerce. Virtual Economy Technologies
Methods of finding and researching information on the implementation of e-commerce. Consumer safety and comfort in e-commerce. Techniques for Protecting Information in Virtual Commerce and Providing the Right Level of Comfort for Consuming E-Commerce Products
Recommended Books:
1. Metodychni vkazivky do vykonannya kontrol?noyi roboty z dystsypliny “Synektyka v systemi upravlinnya pozytsionuvannyam i prosuvannyam tovariv do spozhyvacha” dlya studentiv III rivnya vyshchoyi osvity usikh form navchannya / Knyaz S.V., Betz M.T. – Lviv, 2016. – 12 р.
2. Metodychni vkazivky do vykonannya praktychnykh zanyat? z dystsypliny “Synektyka v systemi upravlinnya pozytsionuvannyam i prosuvannyam tovariv do spozhyvacha” dlya studentiv III rivnya vyshchoyi osvity usikh form navchannya / Knyaz S.V., Betz M.T.– Lviv, 2016. – 20 р.
3. Metodychni vkazivky dlya samostiynoho vyvchennya dystsypliny “Synektyka v systemi upravlinnya pozytsionuvannyam i prosuvannyam tovariv do spozhyvacha” / Knyaz S.V., Betz M.T.– Lviv, 2016. – 33 р.
4. Mayevskaya AA E-Commerce and Law: A Teaching Method. Manual. X: 2010
5. Yudin OM E-commerce systems: creation, promotion and development: monograph. Poltava: RVV PUET, 2011
2. Metodychni vkazivky do vykonannya praktychnykh zanyat? z dystsypliny “Synektyka v systemi upravlinnya pozytsionuvannyam i prosuvannyam tovariv do spozhyvacha” dlya studentiv III rivnya vyshchoyi osvity usikh form navchannya / Knyaz S.V., Betz M.T.– Lviv, 2016. – 20 р.
3. Metodychni vkazivky dlya samostiynoho vyvchennya dystsypliny “Synektyka v systemi upravlinnya pozytsionuvannyam i prosuvannyam tovariv do spozhyvacha” / Knyaz S.V., Betz M.T.– Lviv, 2016. – 33 р.
4. Mayevskaya AA E-Commerce and Law: A Teaching Method. Manual. X: 2010
5. Yudin OM E-commerce systems: creation, promotion and development: monograph. Poltava: RVV PUET, 2011
Assessment methods and criteria:
The final control is performed on the basis of the results of the current control (30 points) and examination work (70 points).