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Enterprise Management on the Basis of Heuristic

Major: Business, trade and exchange activities
Code of Subject: 8.076.00.M.20
Credits: 4
Department: Ecological Politics and Environment Protection Management
Lecturer: Doctor of Economics, Professor Kniaz S.V.
Semester: 3 семестр
Mode of Study: заочна
Learning outcomes:
- the ability to demonstrate in-depth knowledge of historical and contemporary conceptual and methodological and methodological foundations for activating creative thinking;
- the ability to choose and apply the methodology and tools of scientific research in the application of heuristic methods for making rational innovative decisions.
- the ability to evaluate the marketability of a creative idea on the basis of applying the provisions of the theory of search problem solving;
- the ability to select and combine different types of activation of creative thinking and to manage creative groups to produce ideas suitable for their transformation into ready-made solutions, including products that can be commercialized;
- the ability to evaluate business management on the basis of heuristics.
Required prior and related subjects:
Development of trade business taking into account offshore opportunities. Simulation of stock market dynamics based on the concept of reflectivity. Synectics in the system of managing the positioning and promotion of goods to the consumer. Optimization of organizational development of business structures on the basis of ZFS tools. Pedagogical Workshop. Intellectual potential in the enterprise crisis management system
Summary of the subject:
History of the concept of "heuristics". Conceptual-methodological and methodological-applied principles of heuristics in trading enterprise and stock market activity. Types of heuristic methods (by scope; by design stage; by presence of preference criterion; by orientation; by degree of algorithmization). Heuristic Management Functions (Creative Management; Innovation Management; Venture Management) Heuristic methods of activating creative thinking. Heuristic methods for developing models of phenomena and processes. Technologies for developing heuristic algorithms. Heuristic methods for developing models of phenomena and processes and technologies for developing heuristic algorithms. Management of entrepreneurship on the basis of heuristics
Recommended Books:
1. Methodical instructions for carrying out control work in the discipline on “Management of entrepreneurship on the basis of heuristics” for students of the III level of higher education of all forms of education / Kniaz S.V. - Lviv.
2. Methodical instructions for the implementation of practical classes in the discipline "Management of entrepreneurship on the basis of heuristics" for students of the III level of higher education of all forms of education / Kniaz S.V. - Lviv.
3. Methodical instructions for independent study of the discipline "Management of Entrepreneurship on the Basics of Heuristics" / Kniaz S.V. - Lviv.
4. NN Latypov, SV Yolkin, DA Gavrilov. Engineering Heuristics / A.A. Wasserman. - M .: Astrel, 2012. - 320 p.
5. The essence of heuristic functions in the management system. - Access mode: https: // www irbis-nbuv.gov.ua/.../cgiirbis_64.exe
Assessment methods and criteria:
The final control is performed on the basis of the results of the current control (30 points) and examination work (70 points).