- Know: the theory of public relations, including communications system features Ukrainian society, specific communications with the public, methods of research and information gathering institutions public relations, method of working with key community groups and using different communication tools;
- Be able to: conduct public opinion research, to study documentary sources, conduct briefings, press conferences, publications and conduct campaigns 3MI, use event driven communications (receptions, presentations, exhibitions, etc.); form the ability to manage audience, influence public opinion, using various tools and techniques.

• prerequisites: marketing services;
• co-requisites: standardization and certification.

The organization of public relations in business. The organization of public relations at the company. Market research organization in the public relations business. Means of public relations in business. PR-campaign management business. Simulation of communicative impact of public relations on the economic behavior of market actors. Image-Making Science in Business PR. The organization of public relations in conflict and crisis situations.

1. Бодуан Ж. П. Управление имиджем компании. Паблик рилейшнз: предмет и мастерство: Пер. с фр. – М.: Консалтинговая группа „ИМИДЖ-контакт”: ИНФРА-М, 2011. 2. Королько В.Г. Паблик рілейшнз. Наукові основи, методика, практика: Підручник, 2-е вид.доп. – К.: Вид.дім „Скарби”, 2011. – 400 с. 3. Котлер Ф., Армстронг Г., Сондерс Д., Вонг В. Основы маркетинга / Пер. с англ - 2-е европ.изд. - К.; М.; СПб.: Издат. дом. «Вильямс», 2008. -1056с. 4. Котлер Ф. Маркетинг менеджмент/ Пер. с англ. Под ред. Л.А. Волковой, Ю.Н. Каптуревского. — Спб.: Питер, 2011. — 752 с. 5. Моисеев В.А. Паблик рилейшнз — средство социальной коммуникации. Теория и практика. — К., 2012. 6. Lesly’s handbook of public relations and communications / edited by Philip Lesly, 2007. – 826 р.

• - Current control (30%): solving problems, oral examination
• - Final evaluation (70%): modular and stage.