• The possession of knowledge and understanding of the principles of organizing information marketing and management, how to improve them;
• The ability to generate theoretical and practical solutions in the management and marketing information;
• The ability to use the knowledge and skills to conduct data collection, modeling appropriate resources and the analysis of the competitiveness of the institution;
• The ability to apply the knowledge and practical skills of analysis relevant regulations applicable standards and specifications in the field;
• The practical application of knowledge of the current state of affairs and new technologies in the field of system analysis;
• To obtain skills in teamwork and conflict resolution.

• Marketing Information Products And Services
• Technology of Support the Decision-Making Processes
• Information Management

• The history of information technology. • Information marketing: origin, goals, objectives, methods, objects and subjects. • Information Management: origin, goals, objectives, methods, objects and subjects. • The levels of management. • Market Analysis. Effective tools • Benchmarking. Assessment of trends and developments (Delphi method, the technique of nominal group). • Strategic planning. Business plan: the nature, purpose items. The business plan innovation project. • Standards ISO: nature, specificity purposes. Total quality management (TQM). • Audits marketing and information management (internal audit ISO). • Modern theories of leadership. • Startup Management.

1. Vovchak I. Information Systems and Computer Engineering in Management: Training. guidances. - Ternopil: Carte blanche, 2002. - 354 p.
2. Yezhova LF Media Marketing: Teach method. guidances. for self. Learn. - K .: KNEU, 2004. - 185 p.
3. Zhezhnych P.I. Technology Information Management: Training. guidances. / P.I. Zhezhnych. - L: Lviv. Polytechnic, 2010. - 260 p.

• lab works (40%),
• lectures (60%)