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Organization of Exhibition Activities

Major: Information, library and archival studies
Code of Subject: 6.029.00.O.10
Credits: 3
Department: Social Communication and Information Activities
Lecturer: Ph.D., assistant lecturer Тetiana Bilushchak
Semester: 2 семестр
Mode of Study: заочна
Learning outcomes:
As a result of the discipline specialist must know:
- Current trends in the field of exhibition activities;
- Specific features of preparation and holding of exhibitions in Ukraine;
- The basis of management and organization of exhibition activities of staff at the exhibition;
- The use and implementation of fundraising mechanisms;
- PR basics exhibition project.
Prepared specialist should be able to:
- Logically represent mastered material from exhibition activity;
- Navigate the stages of the exhibition project;
- Exposure to organize a demonstration at the show and chat with visitors to the exhibition;
- Use technologies fundraising;
- Create printed advertising materials and to post information on social networks about the organization of exhibitions.
Required prior and related subjects:
• Business communication,
• Social and communication technologies
Summary of the subject:
Exhibition activity as an academic discipline and its relationships; The impact of modern innovative technologies for the organization of exhibition activities; Stages of work on exposure; Technology in the field of fundraising of exhibition activities; PR exhibition project; The organization exhibition space; The opening of the exhibition. Evaluating the effectiveness of the exhibition project; Staffing exhibition activity.
Recommended Books:
1. Lukyanets TI Marketing policy of communications: Training. posibnyk.- 2nd ed., ext. and revised. - K .: KNEU, 2003. - 524 p .;
2.Pekar B. Basics of exhibition activities: Training. posibn. / V. Baker. - Evroyndeks, 2009. - 348 p.;
3. VV Bozhkova Exhibition activity as an effective tool for promoting industrial products to new markets / V. Bozhkov, AS Chykalova // Marketing and Innovation Management, 2015. - № 3. - P. 11-19.
Assessment methods and criteria:
• speaking-written form (100%)