As a result of the discipline specialist must know: the basic principles of marketing services companies in the information sphere. Prepared specialist must be able: to analyze marketing environment, to create the organizational structure of marketing, to conduct research marketing information.

• Psychology,
• Information Management.

• Introduction to Information Marketing. • History, concepts, nature, purpose, characteristics, types, objects and subjects. • Marketing environment. Research marketing activities, methods, rules, problems. • Marketing Mix. PLC. • Manage marketing activities, structure. Marketing strategies. • Industrial policy: classification of information products. • Distribution and advertising market policy. • Market segmentation and positioning. • Internet marketing. • Pricing and planning of marketing activities.

1. Yezhova L.F. Information Marketing: Training. manual. - K .: KNEU, 2002. - 560 p .;
2. Internet Marketing 100% / Ed. S. Sukhov. - SPb .: Peter, 2011. - 240 p .: il .;
3. Kotler F. Fundamentals of marketing, / Per. with Eng. / Society. Ed. and introduction. Art. EM Penkovoy. - M. "Progress", 1990.-736 p.

• speaking-written form (100%)