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Building of the Marketing System for Commercial Enterprise (курсова робота)

Major: Business, Trade and Exchange Activities
Code of Subject: 6.076.00.O.72
Credits: 2
Department: Ecological Politics and Environment Protection Management
Lecturer: Assistant Professors of the department of entrepreneurship and ecological expertise of goods
Semester: 6 семестр
Mode of Study: денна
Learning outcomes:
Ability to:
- analyze the business environment of the enterprise
- generate marketing information system
- organize market research
- generate enterprise customer base
- identify motivational mechanism for marketing events
- find out features of marketing strategies for businesses
- evaluate the effectiveness of the marketing company
Required prior and related subjects:
- Mathematics for Economists
- Fundamentals of marketing
- Fundamentals of management
- Fundamentals of entrepreneurship
- Chemistry
- Economy Commercial Activities
Summary of the subject:
Marketing system, its role in the enterprise. Standardization and certification of product quality. Formation customer base. Evaluation of business analysis marketing environment analysis of enterprise communications business enterprise readiness assessment to implement a marketing strategy The main directions of improving the management of marketing activities Calculation budget management improvement of the marketing activities of the company.
Recommended Books:
1. Войчак А.В. Маркетинговий менеджмент: Підручник.-К.: КНЕУ, 2008.-320 с.
2. Гаркавенко С.С. Маркетинг. Підручник. К.: Лібра, 2002. – 712с.
3. Липчук В.В., Дудяк Р.П., Бугіль С.Я. Маркетинг: основи теорії та практики: Навч. посібник/ За загальною редакцією В.В. Липчука. - 3-тє вид., випр. і доп. – Львів: «Магнолія 2006», 2007. – 288 с.
Assessment methods and criteria:
- The current control (30%) are workshops, oral interviews and test;
- The final control (70%) is a credit.