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Enterprise Economics and Marketing

Major: Professional Education (Computer Technologies)
Code of Subject: 6.015.10.E.86
Credits: 3
Department: Business Economics and Investment
Lecturer: Assoc. Zahoretska Olena Yaroslavivna Assoc. Symak Anastasiya Valerijivna
Semester: 5 семестр
Mode of Study: денна
Learning outcomes:
Know:
- Patterns of operation and features of enterprise development;
- Basic concepts, categories of business economics, their interconnection and management tools;
- Method of calculation, analysis and planning of key indicators activity of enterprise.
Be able:
- Identify and analyze trends in key performance indicators companies on macro - and micro level;
- Calculated on the basis of standard operating procedures and regulatory base basic economic performance of enterprises;
- Search for information and carry out data processing, analysis for solving problems;
- Use different sources of information for management solutions to improve the efficiency of enterprises;
- Develop plans-projects based enterprise development regulatory, resource, administrative and other restrictions.
Know:
- Modern methods of calculation, analysis and planning indicators describing the activities of businesses;
- Independent work skills, and self-organization of economic calculations related to the activities of enterprises;
- Research methodology economic processes of the enterprise.
Required prior and related subjects:
Macroeconomics
Microeconomics
Marketing
Statistics
Summary of the subject:
Theories of enterise and foundations of entrepreneurship; Types of enterprises, their organizational legal forms; External environment of enterprises; Structure and business of enterprise; Market and products; Planning activities of enterprise; Personnel, productivity and wages; Capital of enterprise; Investments; Innovative activity; Technical and technological base and production capacity; The organization of production and assurance of product quality; Costs of production and offtake; Financial and economic results of the enterprise; The development of enterprises, modern models, transformation and restructuring; Economic security and anti-crisis activity.
Recommended Books:
1. О.Я.Загорецька, О.Ю.Ємельянов, В.М.Мельник, О.І.Гудзь. Електронний навчально-методичний комплекс «Економіка підприємства». Віртуальне середовище НУЛП. Сертифікат №00200. 2013.
2. Економіка підприємства: навч.-метод. посіб. для самост. вивч. дисц./ Г.О.Швиданенко, О.С.Федонін, О.Г. Мендрул та ін.; за заг. ред. Г.О.Швиданенко. - К.: КНЕУ, 2009. – 439с.
3. Економіка підприємства : підручник / за заг. ред. С. Ф. Покропивного. - 3-є вид., перероб. та доп. - К. : КНЕУ, 2016. - 528 с.
Assessment methods and criteria:
solving tasks, verbal questioning, tests (30%)
final test (70% control test): written, verbal form (70%)