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Marketing
3.075.00.00
Marketing
- evaluate the effectiveness of marketing activity and position the company and its products throughout their life cycle;
- carry out marketing audit of the competitive position of the enterprise and justify the involvement of third-party funds for the development of the enterprise;
- plan, organize, conduct exhibitions, fairs, presentations of projects or product lines and other events of purchasing, trading and communication activities, negotiate, establish contacts and conclude agreements with counterparty companies of necessary goods and services;
- advise on marketing planning, sales of the company, pricing, organization of public relations, environment analysis of enterprise activity. - the ability to use professionally profiled knowledge and practical skills in marketing, to identify and justify the solutions to problematic marketing situations;
- the ability to generate mission, vision, strategic goals and principles (values) of business functioning (liability);
- the ability to carry out creative research of areas and reserves of improving management process and methods of enterprise marketing activities;
- the ability to carry out educational work, research, develop methods and models of analyzing the results of marketing research;
- the ability to critically evaluate phenomena and situations, activities of individuals, to identify and establish patterns, market trends and enterprise marketing activities.
Qualification awarded
: Master in Marketing
Entry year: 2018
Program duration: 2 years
Number of credits: 120 credits ECTS
Level of qualification according to the National Qualification Framework and the European Qualifications Framework: Second (Master) level, 8-th level of NQF, EHEA second Cycle
Field(s) of study: Management and Administration
Specific admission requirements:
Specific arrangements for recognition of prior learning:
Qualification requirements and regulations, including graduation requirements:
Characteristics of the educational program:
Gained competence: - identify potential, capacity, conditions of product markets and their elements, marketing objectives for activities;
- conduct public opinion research, information sources, conduct briefings, press conferences, presentations in the press;
- determine the efficiency of marketing tools, choose the best product distribution channels, select intermediaries for sales;
- identify the target audience of advertising, design the advertised product concept, strategy and tactics of advertising campaign;
- determine the direction of brandmanagement of the company;
- highlight areas of customer relationship management through the use of modern tools of digital marketing, multi-level marketing, socially responsible marketing, value marketing;
- justify mechanisms of enterprise strategic marketing and innovative development.
- develop marketing strategy for company considering the specific product markets and plan activities to increase competitiveness of products, enterprise, efficiency of marketing activity; - conduct public opinion research, information sources, conduct briefings, press conferences, presentations in the press;
- determine the efficiency of marketing tools, choose the best product distribution channels, select intermediaries for sales;
- identify the target audience of advertising, design the advertised product concept, strategy and tactics of advertising campaign;
- determine the direction of brandmanagement of the company;
- highlight areas of customer relationship management through the use of modern tools of digital marketing, multi-level marketing, socially responsible marketing, value marketing;
- justify mechanisms of enterprise strategic marketing and innovative development.
- evaluate the effectiveness of marketing activity and position the company and its products throughout their life cycle;
- carry out marketing audit of the competitive position of the enterprise and justify the involvement of third-party funds for the development of the enterprise;
- plan, organize, conduct exhibitions, fairs, presentations of projects or product lines and other events of purchasing, trading and communication activities, negotiate, establish contacts and conclude agreements with counterparty companies of necessary goods and services;
- advise on marketing planning, sales of the company, pricing, organization of public relations, environment analysis of enterprise activity. - the ability to use professionally profiled knowledge and practical skills in marketing, to identify and justify the solutions to problematic marketing situations;
- the ability to generate mission, vision, strategic goals and principles (values) of business functioning (liability);
- the ability to carry out creative research of areas and reserves of improving management process and methods of enterprise marketing activities;
- the ability to carry out educational work, research, develop methods and models of analyzing the results of marketing research;
- the ability to critically evaluate phenomena and situations, activities of individuals, to identify and establish patterns, market trends and enterprise marketing activities.
Mode of study: full
Academic mobility:
Work placement(s):
Programme director:
Occupational profiles of graduates:
Access to further studies:
Other program features:
Institute: Institute of Economics and Management