- to know the essence of marketing, basic concepts, which are based on the relationship of producer and consumer, the main components of the marketing environment and marketing information system, the solution within the formation of its marketing mix;
- to be able to determine the nature and main directions of marketing of the company, to explore the market, develop commodity, price, marketing and communication policy company-specific market in which it operates.

Prerequisites: Management, Microeconomics, Macroeconomics.

Co-requisites: Statistics, Economy of enterprises.

The essence of marketing and its modern concept. The system and characteristics of modern marketing. Marketing researches. Marketing commodity policy. Marketing price policy. Marketing policy of distribution. Marketing promotion policy. Organization and control of marketing activities. Marketing Plan of enterprise.

1. Балабанова Л.В. Маркетинг підприємства: Навч. посібник / Л.В. Балабанова, В.В. Холод, І.В. Балабанова. – К.: Центр учбової літератури, 2012. – 612 с.
2. Котлер Ф., Маркетинговый менеджмент (перше українське адаптоване видання) / Ф. Котлер, К.Л. Келлер– К.: Хімджест, 2008. – 720 с.
3. Мороз Л.А. Маркетинг: Підручник/ Л.А. Мороз, Н.І. Чухрай; за ред. Л.А. Мороз. – 5-те вид., онов. - Львів: Бухгалтерський центр «Ажур», 2010. - 232 с.

- processing workshops, oral examination (30%),
- final control (70% control measure, exam), written-oral form (70%).