• The main principles of virtual community development;
• Virtual communities registration and rules;
• Technologies of content popularization in social media.
• Information search in social media communications on the given topic;
• To know how to organize and moderate a discussion on the given topic among the community;
• meet the challenges of creating, formatting and publishing content in social media.

• Social Communication Technologies
• Internet-Technologies and Resources

Information Society as a stage of civilization development. Types of virtual communities, their advantages and disadvantages. Architecture of virtual communities. Performance measures of virtual communities. Scenarios of Web communities’ development. Methods of virtual communities’ popularization. Methods of web community participants’ registration. Organization of communication in forums and blogs. Social networks. Professional social network. Social network Facebook. The Wikipedia project. Wikipedia rules and advices. Editing Wikipedia. Creating an article in the Wikipedia.

1. Serov Yu. O. Social communications in the Internet: textbook. manual / Yu. O. Serov, SS Fedushko. - Lviv: Publishing House of the Lviv Polytechnic, 2017. - 236 p. - (Information, Communication. Documentation Series; Issue 13).
2. Fedorova O. Social networks as a source of information drives for mass media / O. Fedorov // Dialogue. - 2012. - Vip. 15. P. 454-456.
3. Danko Y. Social networks as a form of modern communication: pros and cons / Yu. Danko // Modern society. - 2012. - Vip. 2, pp. 179-184.
4. Kolomitseva, O. V., & Palonna, T. A. (2019). Social Advertising Campaigns: A Toolkit for Increasing Performance. Collection of scientific works of Cherkasy State Technological University. Series: Economic Sciences, (55), 84-90.
5. Kalinina GM, Malyuga MM Crowfunding as a tool for the development of social capital in a digital society. (2019): 113-118.
6. Froehlich, Dominik E.; Rehm, Martin and Rienties, Bart C. eds. (2020). Mixed Methods Approaches to Social Network Analysis. London: Routledge. https://www.routledge.com/Mixed-Methods-Social-Network-Analysis-Theories-and-Methodologies-in-Learning/Froehlich-Rehm-Rienties/p/book/9780367174453

• written reports on laboratory work, oral examination (40%);
• final control (exam): written, oral form (60%).

Practical skills of social networks usage.
Performing actions in social networks.

• Social Communication Technologies
• Social Communication on the Internet

Creating a personal account on LinkedIn and building a personal portfolio; Creation and promotion of groups on Facebook, advertising events and activities; Creation of Wikipedia article.

1. LinkedIn: About us. – Access mode: http://press.linkedin.com/about
2. Wikipedia. – Access mode: https://uk.wikipedia.org/
3. Facebook. – Access mode: https://www.facebook.com/

• Defense of work (test): oral form (100%)