As a result of studying the discipline, the student must be able to demonstrate the following learning outcomes:
know:
- ability to maintain business communication and use social communication resources on the INTERNET;
- ability to apply norms and standards of business documentation and organization of work with management documents;
- ability to use modern Internet technologies, services.
Be able:
- communicate freely on professional issues, including oral, written, and electronic communication in Ukrainian and one of the foreign languages;
- use a variety of communication technologies for effective communication at the professional, scientific and social levels on the basis of tolerance, dialogue, and cooperation;
- be responsible, ensure effective teamwork.

• Modeling of business communication
• Social and communication technologies
• Personnel management
• Organization of PR-campaigns

Theoretical foundations of imageology and PR-technology. Classification of image strategies. Tools and means of imageology. Conflictology. Conflict resolution technologies as components of the image. Entrepreneurial imageology. The image of the organization. The image of a leader.

1. Kuzin F.A. Modern image of a businessman, businessman, politician / F.A. Kuzin.- M .: Axis-89, 2016. - 512p.
2. Morgan G. Image of the organization: Eight models of organizational development / G.
Morgan. - M .: Vershina, 2016. - 416p.
3. Byrd P. Sell yourself! Tactics of your modern image / P. Byrd; transl. with English T.A. Sivakova. - 2nd ed. - Minsk, Amalfeya, 2014. - 208 p.

• written reports on laboratory work, oral examination (80%)
• final control (control measure, credit): written and oral form (20%)