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Management of Development Projects (курсовий проект)
Major: Economics
Code of Subject: 7.051.01.E.32
Credits: 3
Department: Business Economics and Investment
Lecturer: Kichor Volodymyr Petrovych
Danchak Lesia Ihorivna
Semester: 1 семестр
Mode of Study: денна
Learning outcomes:
• proficiency in categorical apparatus and methods of market research
• the ability to identify and analyze key issues of goods (services) market
• knowing of methods and principles of formation the database information of market research
• the ability to assess the risk setting using mathematical statistics;
• the ability to carry out expert evaluation of objects and processes of product market;
• knowing of methods of multidimensional objects classification and product market processes.
• the ability to identify and analyze key issues of goods (services) market
• knowing of methods and principles of formation the database information of market research
• the ability to assess the risk setting using mathematical statistics;
• the ability to carry out expert evaluation of objects and processes of product market;
• knowing of methods of multidimensional objects classification and product market processes.
Required prior and related subjects:
Prerequisites:
•higher mathematics;
• statistics;
• economic-mathematical methods and models;
• marketing.
Co-requisites:
• business planning and audit of investment projects;
• international transactions and contracts;
• socio-economic diagnostics of foreign operations.
•higher mathematics;
• statistics;
• economic-mathematical methods and models;
• marketing.
Co-requisites:
• business planning and audit of investment projects;
• international transactions and contracts;
• socio-economic diagnostics of foreign operations.
Summary of the subject:
Methods of market research and their general characteristics. Formation of database of empirical market research. Methods of classification and ranking of multidimensional market objects. The factorial analysis of the market. Market research by using expert methods. Predicting of sales volume. Modelling of market behaviour strategy.
Recommended Books:
1. Єріна А. М. Стратегічне моделювання прогнозування: підручник. / А. М. Єріна, Д. Д. Єрін. – К.: КНЕУ, 2014. – 348 с.
2. Макхотра Н. Маркетинговое исследование. Практическое руководство. / Н. Макхотра. – М.: ООО VD «Вильямс», 2007. – 1200 с.
3. Полторак В. А. Маркетингові дослідження: навч. посіб. / В. А. Полторак, І. В. Тараненко, О. Ю. Красовенко. – К.: ЦУЛ, 2014. – 417 с.
2. Макхотра Н. Маркетинговое исследование. Практическое руководство. / Н. Макхотра. – М.: ООО VD «Вильямс», 2007. – 1200 с.
3. Полторак В. А. Маркетингові дослідження: навч. посіб. / В. А. Полторак, І. В. Тараненко, О. Ю. Красовенко. – К.: ЦУЛ, 2014. – 417 с.
Assessment methods and criteria:
Current control (50%): individual written raports; oral questionnaire;control work
Final control - credit: written-oral component (50%)
Final control - credit: written-oral component (50%)