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Enterprise Potential Management

Major: Economics
Code of Subject: 7.051.01.E.27
Credits: 4.5
Department: Business Economics and Investment
Lecturer: Stetsiv I.S.
Semester: 2 семестр
Mode of Study: денна
Learning outcomes:
to know the modern approaches to management of processes of formation and use of potential of the enterprise;
- be able to analyze and plan changes of potential of the enterprise considering future needs of the market to ensure its development;
- be able to form the tasks of management of potential the enterprise, depending on the competitive positions of the enterprise and future needs of the consumer;
- be able to identify the reserves of potential of the enterprise;
- to navigate in choosing the directions of development the enterprise and achieve its goals as a result of the selection and implementation of innovative investment projects.
Required prior and related subjects:
Economical management of enterprise,
Competitiveness of enterprise,
Economic tools of project management and business development programs.
Summary of the subject:
The main objectives of management of potential the enterprise in today's economy. Management of market potential the enterprise. Management of strategic potential. Management of labor potential of enterprise. Management of potential of intellectual property. Planning processes of development of enterprise. Management of information support of enterprise development. Management of innovation and investment development of enterprise Management of innovation and investment development of enterprise. Management of industrial and economic potential of the enterprise. Management of processes of formation and use potential of the enterprise. Management of the process of forming the enterprise value.
Recommended Books:
1. Довбенко В.І. Управління потенціалом підприємства: навч. посібник. – 2-е вид., випр. і доп. – Львів: Видавництво ТзОВ ВТС, 2013. – 176 с.
2. Управління потенціалом підприємства. Навч. посібн. – К.: Центр навчальної літератури, 2006. - 362 с.
3. Хомяков В.І. Управління потенціалом підприємства. Навч. посібник. – 2-е вид. /В.І.Хомяков, І.В.Бакум. – К.: Центр навчальної літератури, 2009. - 400 с.
Assessment methods and criteria:
The methods and criteria of assessment:
• Writing reports of practical works, oral examination, individual independent work (30%)
• final control (control measure: exam), written-oral form (70%)