• define the meaning and scope of e-business and e-commerce and their different elements;
• summarize the main reasons for adoption of e-commerce and e-business and barriers that may restrict adoption;
• outline the ongoing business challenges of managing e-business and e-commerce in an organization;
• complete an online marketplace analysis to assess competitor, customer, and intermediary use of the Internet as part of strategy development;
• outline the hardware and software technologies used to build an e-business infrastructure within an organization and with its partners;
• outline the hardware and software requirements necessary to enable employee access to the Internet and hosting of e-commerce services;
• identify the different elements of an organization macroenvironment that impact on an organization’s e-business and e-marketing strategy;
• assess the impact of legal, privacy and ethical constraints or opportunities on a company;
• assess the role of macro-economic factors such as economics, governmental e-business policies, taxation and legal constraints;
• identify the main business and marketplace models for electronic communications and trading;
• evaluate the effectiveness of business and revenue models for online businesses;
• follow an appropriate strategy process model for e-business;
• apply tools to generate and select e-business strategies;
• outline alternative strategic approaches to achieve e-business;
• identify the main elements of supply chain management and their relationship to the value chain and value networks;
• assess the potential of information systems to support supply chain management and the value chain;
• identify the benefits and risks of e-procurement;
• analyze procurement methods to evaluate cost savings;
• assess different options for integration of organizations’ information systems with e-procurement suppliers;
• assess the need for separate e-business and e-marketing strategies;
• create an outline e-marketing plan intended to implement the e-marketing strategy;
• distinguish between marketing communication characteristics of traditional and new media;
• outline different methods of acquiring customers via electronic media;
• evaluate different buyer behavior amongst online customers;
• describe techniques for retaining customers and cross- and upselling using new media;
• identify the different types of change that need to be managed for e-commerce;
• develop an outline plan for implementing e-commerce change;
• describe alternative approaches to organizational structure resulting from organizational change;
• summarize approaches for analyzing requirements for e-business systems;
• identify key elements of approaches to improve the interface design and security design of e-commerce systems;
• produce a plan to minimize the risks involved with the launch phase of an e-business application;
• define a process for the effective maintenance of an e-business system;
• produce a simple web page with links to other pages;
• create a plan to measure the effectiveness of e-business application using web analytics tools.

• International Management
• Foreign Economic Activity Budgeting
• International Marketing
• Cost management in foreign economic activity

The essence of business planning and business plan assignment while creating an object of international e-commerce; Targeting the creation of the international e-commerce; Justification of economic feasibility of creating an object of international e-commerce; The calculation of the expected financial results of the international e-commerce establishment; Identifying sources of financing strategy for chosen objects creation of international e-commerce; Employees selection; The business plan presentation of the international e-commerce objects establishment.

Basic
1. Cooper R., Madden G. (Ed.) Frontiers of Broadband, Electronic and Mobile Commerce. Springer-Verlag Berlin Heidelberg, 2004. - 341 p.
2. Electronic Commerce, Ninth Edition Gary P. Schneider, Ph.D., CPA, 2011, 643 p.
3. Hurdle: The Book on Business Planning: ow o develop and implement a successful business plan, 2000. – 324 p. – [Electronic source]. – Access mode: http://www.bplans.co.uk/hou/HurdleBook.pdf
4. Kenneth C. Laudon, Carol Traver. E-Commerce 2016: Business, Technology, Society / For undergraduate and graduate courses in business./ Laudon K.C., Traver K. - Pearson Education, Limited, 2016. – 912 p.
5. Manzoor Amir. E-Commerce. An Introduction / A. Manzoor. – Lambert Academic Publishing. – Berlin, 2010 – 400 p.
6. McKeever Mike. How to Write a Business Plan Paperback / Mike McKeever – 11th ed. - September 17, 2012. – NOLO, USA – 452 p.
7. Pinson L. Anatomy of a Business Plan: The Step-by-Step Guide to Building a Business and Securing Your Company's Future (Small Business Strategies Series) / Linda Pinson. - – 8th ed. - November 1, 2013. – USA,– 521 p.


Informational sources
1. 10 Steps to writing the ultimate e-commerce business plan / [Electronic resource]. – Access mode: https://wemakewebsites.com/blog/10-steps-to-writing-the-ultimate-e-commerce-business-plan
2. Case study. E-loyalty - Your secret weapon on the Web. / [Electronic resource]. – Access mode: https://hbr.org/2000/07/e-loyalty-your-secret-weapon-on-the-web/ar/1
3. Consumer trust in B2C e-Commerce and the importance of social presence: experiments in e-Products and e-Services. / [Electronic resource]. – Access mode: http://www.sciencedirect.com/science/article/pii/S0305048304000131
4. Ecommerce Laboratory / [Electronic resource]. – Access mode: https://www.youtube.com/channel/UCi98DzUN9jFLUwLutQuAwLw
5. E-Commerce metrics for net-enhanced organizations: Assessing the value of e-commerce to firm performance in the manufacturing sector. / [Electronic resource]. – Access mode: http://pubsonline.informs.org/doi/a bs/10.1287/isre.13.3.275.82
6. E-commerce Start-up Business Plan / [Electronic resource]. – Access mode: http://www.bplans.com/e-commerce_start-up_business_plan/executive_summary_fc.php
7. E-Commerce: Busienss Models. / [Electronic resource]. – Access mode: https://www.youtube.com/watch?v=DW6Bg_BjeWQ
8. Free business plan for online startups / [Electronic resource]. – Access mode: http://smepals.com/business-plan/free-business-plan-template
9. Why Your Ecommerce Store Needs a Business Plan (and How to Write One) / [Electronic resource]. – Access mode: https://www.shopify.com/blog/8328558-why-your-ecommerce-store-needs-a-business-plan-and-how-to-write-one

- writing work (50%);
- verbal questioning (50%).