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Strategic Analysis

Major: Accounting and Taxation
Code of Subject: 7.071.00.M.19
Credits: 5
Department: Accounting and Analysis
Lecturer: Associate Professor, Kindratska Halyna Ivanivna
Semester: 2 семестр
Mode of Study: денна
Learning outcomes:
• know the nature, direction and methods of strategic analysis of the company;
• have an understanding of modern concepts of strategic analysis;
• be able to select and apply the methodology of strategic analysis for the study and forecasting of business entities;
• be able to apply creativity to the formation of new solutions based on the results of the financial analysis
Required prior and related subjects:
Prerequisite:
• Financial analysis
• Accounting in business management
Co-requisite:
• Analysis of the activities of budget institutions
Summary of the subject:
Strategic analysis and its place in enterprise management. Strategic analysis of the enterprise environment as a basis for developing a common strategy. Strategic analysis of the market potential in the formation of the company's business strategy. Methods of analysis of the competitiveness of enterprises. Classification and economic evaluation of production units of the enterprise. Strategic analysis of the company's economic potential and the efficiency of its use. Analysis of the results of the enterprise activity. Strategic analysis and feasibility study of industrial strategy of the enterprise. Strategic analysis and feasibility study of financial strategy of the enterprise. Strategic analysis and feasibility study of the investment strategy of the enterprise.
Recommended Books:
1. Стратегічний аналіз : навч. посіб. / Т. М. Ковальчук ; Чернів. нац. ун-т ім. Юрія Федьковича. - Чернівці : Рута, 2015. - 423 с.
2. Стратегічний аналіз : навч. посіб. / Кочетков О. В. та ін. / за ред. проф. О. В. Кочеткова. - 3-тє вид., випр. - Київ : Кондор, 2017. - 411 с.
3. Стратегічний аналіз : навч. посіб. / Н. В. Чебанова, Л. Є. Ревуцька ; Укр. держ. ун-т залізн. трансп. - Харків : УкрДУЗТ, 2016. - 294 с.
4. Кіндрацька Г.І. Стратегічний менеджмент: навч. посіб. / Г.І.Кіндрацька.– 2-ге вид., перероб і доповн. – Київ: Знання, 2010. – 406 с.
5. Гордієнко П.Л. Стратегічний аналіз: навч. посіб. / П.Л. Гордієнко, Л.Г. Дідковська, Н.В. Яшкіна. – 3-е вид., переробл. і доповн. – К. : Алтера, 2011. – 518 с.
Assessment methods and criteria:
• current control (30%): oral interviews and performance computational tasks at workshops, defense of writing control work.
• final control (70%, test): written test (70%).