• know the main directions of multimedia development and the perspective of its application in information science;
• know the nature and features of multimedia components: text, still images, audio- and video-content etc.;
• be able to work with multimedia components and combine them in order to create coherent multimedia products;
• be able to use the global information environment to acquire relevant information assets as well as present and promote own multimedia products.

Marketing of information products and services.
Modern software.

Multimedia as a phenomenon of culture. Multimedia concept and main directions of its development and practical application. Text: encoding, fonts, hypertext. Image: raster and vector graphics, 3D-graphics, digital photography, color in visual communications. Sound: the nature and role in media, analog-to-digital conversion. Videos in the media. Creation of multimedia products. Multimedia presentations. The use of global information environment for the creation and positioning of multimedia products.

1. Basiuk T. Metody ta zasoby multymediinykh informatsiinykh system : navch. posibnyk / T. Basiuk, P. Zhezhnych. – Lviv : Vydavnytstvo Lvivskoi politekhniky, 2015. – 428 s.
2. Pavlysh V. Osnovy informatsiinykh tekhnolohii i system : navchalnyi posibnyk / V. Pavlysh, L. Hlinenko – Lviv: Vydavnytstvo Lvivskoi politekhniky, 2013. – 500 s.
3. Vaughan T. Multimedia: Making It Work, 9th Edition / T. Vaughan – McGraw-Hill Education, 2014. – 504 p.

• speaking-written form (100%)