As a result of studying the discipline "Image strategies" the student should know:
• basic concepts of imageology, development of the theory of imageology, basic categories and tools of imageology;
• components of the "I-concept"; basics of constructive conflict resolution;
• nature and content of PR, principles and functions of PR;
• methods used to investigate the corporate image of the underlying PR entity;
• methods of working with target audiences;
• image-forming qualities of the leader.

• Business communication
• Humanization of information exchange
• Marketing of information products and services
• Personnel management

Theoretical foundations of imageology and PR-technology. Classification of image strategies. Tools and tools of imageology. Conflictology. Conflict resolution technologies as an image component. Entrepreneurial imageology. The image of the organization. Image of a leader.

1. Pocheptsov GG Imidheology / GG Pocheptsov. - M .: Relf-beech, K.: Wackler, 2004.
–576s.
2. Shepel VM Imageology. How people like it / VM Shepel. - M.: People
education, 2002.
3. Kuzin FA Modern image of a business person, businessman, politician / FA
Cousin. - Moscow: Axis-89, 2016. - 512s.
4. Morgan G. Organization Image: Eight Models of Organizational Development / G.
Morgan. - M .: Top, 2016. - 416s.
5. Bird P. Sell Yourself! Tactics of Your Contemporary Image / P.Baird; trans. with English.
TA Sivakova. - 2nd ed. - Minsk, Amalfi, 2014 - 208 p.

• written reports on laboratory work, oral examination, reference work (40%)
• final control (control measure, test): written, oral form (60%)