• skills to communicate in native and foreign languages with broad professional community and public in oral and written forms;
• ability to use modern information and communication technologies for every day communication on professional and social scale;
• ability to be responsible for the work, to make decisions, to achieve the goal of compliance with professional ethics;
• to bear social responsibility for decisions, adhere to moral and cultural values.

prerequisites:
• Project Management;
• Innovative support of turism organization competetiveness.

Innovation as the object of marketing policy. Market research of innovations market in tourism and recreation. Marketing product policy in tourism and recreation. Marketing of technological innovations in tourism and recreation. Pricing policy for innovations. The policy of distribution of a new product. Promotion of innovations on the market of tourism and recreation services.

1. Чухрай Н.І. Управління інноваціями: навчальний посібник / Н.І. Чухрай, Л.С. Лісовська – Львів: Видавництво Львівської політехніки, 2015. – 280 с.
2. Кузьмін О.Є. Організування туристичної діяльності / Кузьмін О.Є., Дубодєлова А.В., Кулиняк І.Я., Малкуш Х.Ю.. – Суми: ТОВ «Папірус», 2010. – 624 с.
3. Чухрай Н. Товарна інноваційна політика: Підручник. – К.: Кондор, 2006. – 356 с.

• written reports of laboratory works, oral quiz (30%)
• final examination: written - oral form (70%)