Ability constructive social interaction on the basis of stable value orientations;;
• Ability to design diyalnosti.Zdatnist produce new ideas (creativity);
• Ability to apply knowledge in practice;
• Ability to conduct research, the ability to identify, formulate and solve problem;
• Ability to make informed decisions.
• Ability to work independently and in a team
• Ability to work in intercultural and international context
• Interpersonal skills and business communication
• The ability to identify and interpret the impact of social, cultural, political and moral contexts, conditions and factors in professional activities
• Mastering the specifics of the preparation and writing of scientific research
• Ability to collect and analyze information to assess the importance of cultural values, cultural heritage assets
• Ability to organize museum objects (muzealiyi)
• The ability to develop a concept to define the purpose of the exhibition, exhibition and identify criteria for the selection of museum objects
• Ability to formulate proposals for the development institution in the field of cultural heritage
• Ability to predict the relevance of the subject expositions and exhibitions and their effectiveness
• Ability to develop public awareness of the role of cultural heritage

History museums in the world; Exhibition work; Museums and community involvement

• Introduction to museum marketing • Analysis of the environment • Strategy development and implementation • Commercial activity at the museum • Marketing communications in media and social networks

Бутенко Н.В. Маркетинг: Підручник. Київ, 2008.
Основи музеєзнавства, маркетингу та рекламно-інформаційної діяльності. Посібник під ред. В.Великочого, Н.Гайсюк. – Івано-Франківськ: Плай, 2005.
Льодерер М. Культура і гроші: музей і підприємницька діяльність: практичний посібник. Київ, 2009.
Тобелем Ж.-М. Нова епоха музеїв. Культурні установи перед викликом менеджменту. Київ, 2018
Бойко-Гагарін А.С. Музейний маркетинг. Київ, 2016.

lectures, workshops, independent work