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Marketing, PR and Branding of Startup Projects
Спеціальність: Public Administration
Код дисципліни: 6.281.08.E.157
Кількість кредитів: 3.5
Кафедра: Administrative and Financial Management
Лектор: Junior lecturer Duma O.
Семестр: 6 семестр
Форма навчання: заочна
Результати навчання:
Following the completion of the module the student should:
1.1. In-depth knowledge of the theoretical and applied bases of marketing marketing project startup.
1.2. Ability to analyze scientific and methodological approaches to the formation and use of marketing tools, PR and branding to launch business projects.
1.3. Ability to design, organize, implement and improve the processes of promotion of startup on the market.
1.4. Be able to analyze the market environment for planning the marketing activity of the project startup.
1.1. In-depth knowledge of the theoretical and applied bases of marketing marketing project startup.
1.2. Ability to analyze scientific and methodological approaches to the formation and use of marketing tools, PR and branding to launch business projects.
1.3. Ability to design, organize, implement and improve the processes of promotion of startup on the market.
1.4. Be able to analyze the market environment for planning the marketing activity of the project startup.
Необхідні обов'язкові попередні та супутні навчальні дисципліни:
- previous: marketing
- related: management
- related: management
Короткий зміст навчальної програми:
The concept of "marketing", "public relations", "branding" in the management of startup projects. Implementing PR for the startup of the project. Development of brand startup project. Marketing Marketing Startup Project. Planning and organizing marketing of the project start-up. Development of the PR program for the startup of the project. Brand management project startup.
Рекомендована література:
1. Eric Rice Business from scratch. Lean Startup method for quick testing of ideas and business model selection. M .: Alpina Pablisher, 2013- 249c.
2. R. Moborn et al. Blue Ocean Strategy. How to create a cloudless market space and get rid of competition. Klub simejnogo vidpochynku, 2015- 288y.
2. R. Moborn et al. Blue Ocean Strategy. How to create a cloudless market space and get rid of competition. Klub simejnogo vidpochynku, 2015- 288y.
Методи і критерії оцінювання:
current control (100%)
Marketing, PR and Branding of Startup Projects
Спеціальність: Public Management and Administration
Код дисципліни: 6.281.08.E.157
Кількість кредитів: 3.5
Кафедра: Administrative and Financial Management
Лектор: Junior lecturer Duma O.
Семестр: 6 семестр
Форма навчання: заочна
Результати навчання:
Following the completion of the module the student should:
1.1. In-depth knowledge of the theoretical and applied bases of marketing marketing project startup.
1.2. Ability to analyze scientific and methodological approaches to the formation and use of marketing tools, PR and branding to launch business projects.
1.3. Ability to design, organize, implement and improve the processes of promotion of startup on the market.
1.4. Be able to analyze the market environment for planning the marketing activity of the project startup.
1.1. In-depth knowledge of the theoretical and applied bases of marketing marketing project startup.
1.2. Ability to analyze scientific and methodological approaches to the formation and use of marketing tools, PR and branding to launch business projects.
1.3. Ability to design, organize, implement and improve the processes of promotion of startup on the market.
1.4. Be able to analyze the market environment for planning the marketing activity of the project startup.
Необхідні обов'язкові попередні та супутні навчальні дисципліни:
- previous: marketing
- related: management
- related: management
Короткий зміст навчальної програми:
The concept of "marketing", "public relations", "branding" in the management of startup projects. Implementing PR for the startup of the project. Development of brand startup project. Marketing Marketing Startup Project. Planning and organizing marketing of the project start-up. Development of the PR program for the startup of the project. Brand management project startup.
Рекомендована література:
1. Eric Rice Business from scratch. Lean Startup method for quick testing of ideas and business model selection. M .: Alpina Pablisher, 2013- 249c.
2. R. Moborn et al. Blue Ocean Strategy. How to create a cloudless market space and get rid of competition. Klub simejnogo vidpochynku, 2015- 288y.
2. R. Moborn et al. Blue Ocean Strategy. How to create a cloudless market space and get rid of competition. Klub simejnogo vidpochynku, 2015- 288y.
Методи і критерії оцінювання:
current control (100%)
Marketing, PR and Branding of Startup Projects (курсовий проект)
Спеціальність: Public Administration
Код дисципліни: 6.281.08.E.162
Кількість кредитів: 3
Кафедра: Administrative and Financial Management
Лектор: Junior lecturer Duma O.
Семестр: 6 семестр
Форма навчання: заочна
Результати навчання:
Following the completion of the module the student should:
1.1. In-depth knowledge of the theoretical and applied bases of marketing marketing project startup.
1.2. Ability to analyze scientific and methodological approaches to the formation and use of marketing tools, PR and branding to launch business projects.
1.3. Ability to design, organize, implement and improve the processes of promotion of startup on the market.
1.4. Be able to analyze the market environment for planning the marketing activity of the project startup.
1.1. In-depth knowledge of the theoretical and applied bases of marketing marketing project startup.
1.2. Ability to analyze scientific and methodological approaches to the formation and use of marketing tools, PR and branding to launch business projects.
1.3. Ability to design, organize, implement and improve the processes of promotion of startup on the market.
1.4. Be able to analyze the market environment for planning the marketing activity of the project startup.
Необхідні обов'язкові попередні та супутні навчальні дисципліни:
- previous: marketing
- related: management
- related: management
Короткий зміст навчальної програми:
The concept of "marketing", "public relations", "branding" in the management of startup projects. Implementing PR for the startup of the project. Development of brand startup project. Marketing Marketing Startup Project. Planning and organizing marketing of the project start-up. Development of the PR program for the startup of the project. Brand management project startup.
Рекомендована література:
1. Eric Rice Business from scratch. Lean Startup method for quick testing of ideas and business model selection. M .: Alpina Pablisher, 2013- 249c.
2. R. Moborn et al. Blue Ocean Strategy. How to create a cloudless market space and get rid of competition. Klub simejnogo vidpochynku, 2015- 288y.
2. R. Moborn et al. Blue Ocean Strategy. How to create a cloudless market space and get rid of competition. Klub simejnogo vidpochynku, 2015- 288y.
Методи і критерії оцінювання:
current control (100%)
Marketing, PR and Branding of Startup Projects (курсовий проект)
Спеціальність: Public Management and Administration
Код дисципліни: 6.281.08.E.162
Кількість кредитів: 3
Кафедра: Administrative and Financial Management
Лектор: Junior lecturer Duma O.
Семестр: 6 семестр
Форма навчання: заочна
Результати навчання:
Following the completion of the module the student should:
1.1. In-depth knowledge of the theoretical and applied bases of marketing marketing project startup.
1.2. Ability to analyze scientific and methodological approaches to the formation and use of marketing tools, PR and branding to launch business projects.
1.3. Ability to design, organize, implement and improve the processes of promotion of startup on the market.
1.4. Be able to analyze the market environment for planning the marketing activity of the project startup.
1.1. In-depth knowledge of the theoretical and applied bases of marketing marketing project startup.
1.2. Ability to analyze scientific and methodological approaches to the formation and use of marketing tools, PR and branding to launch business projects.
1.3. Ability to design, organize, implement and improve the processes of promotion of startup on the market.
1.4. Be able to analyze the market environment for planning the marketing activity of the project startup.
Необхідні обов'язкові попередні та супутні навчальні дисципліни:
- previous: marketing
- related: management
- related: management
Короткий зміст навчальної програми:
The concept of "marketing", "public relations", "branding" in the management of startup projects. Implementing PR for the startup of the project. Development of brand startup project. Marketing Marketing Startup Project. Planning and organizing marketing of the project start-up. Development of the PR program for the startup of the project. Brand management project startup.
Рекомендована література:
1. Eric Rice Business from scratch. Lean Startup method for quick testing of ideas and business model selection. M .: Alpina Pablisher, 2013- 249c.
2. R. Moborn et al. Blue Ocean Strategy. How to create a cloudless market space and get rid of competition. Klub simejnogo vidpochynku, 2015- 288y.
2. R. Moborn et al. Blue Ocean Strategy. How to create a cloudless market space and get rid of competition. Klub simejnogo vidpochynku, 2015- 288y.
Методи і критерії оцінювання:
current control (100%)