1. In-depth knowledge of the theoretical and conceptual framework of international marketing management.
2. In-depth knowledge of the factors ensuring the efficiency of international marketing.
3. Ability to analyze the international market.
4. The ability to systematically build and implement an international marketing strategy. .
5. Ability to develop effective management decisions on effective international marketing management.

Management,
Marketing,
European Studies,
Customs Technologies

1. Overview of the company. 2. General characteristics of international marketing of the company. 3. Analysis of international marketing and cultural environment of the company. 4. Analysis of the type of international marketing strategy.

1. Market research and assessment of the attractiveness of foreign markets: standards and evaluation criteria of a course project on the subject "International Marketing" / K. Dzyubina. - Lviv Polytechnic National University, INEM. - 2016 - 23 p.
2. Dzyubina K.O. International marketing: lecture notes / K. Dzyubina. - Lviv: Publishing House of the Lviv Polytechnic National University, 2015.

Current control (100%): written component (50%), oral component (50%).