1. In-depth knowledge of the theoretical and conceptual framework of international marketing management.
2. In-depth knowledge of the factors ensuring the efficiency of international marketing.
3. Ability to analyze factors of the international environment.
4. The ability to systematically build and implement an international marketing strategy. .
5. Ability to develop effective management decisions on effective international marketing management.

Management,
Marketing,
European Study,
Customs Technologies

1. International marketing: an overview. 2. The economic environment of international marketing. 3. The international political and legal environment. 4. Socio-cultural environment of international marketing. International market research. 5. Analysis of international competition. 6. Marketing product policy in world markets. 7. International pricing policy. 8. The marketing policy in international marketing. 9. International product distribution channels. 10. International communication policy. 11. Management of international marketing.

1. Дзюбіна К.О. Міжнародний маркетинг: конспект лекцій для студентів базового напряму 6.030503 «Міжнародна економіка» та спеціальності 8.03060104 «Менеджмент зовнішньоекономічної діяльності» усіх форм навчання / Укл.: К.О. Дзюбіна. – Львів: Видавництво Національного університету «Львівська політехніка», 2015.
2. Onkvisit S., Shaw J. International Marketing / http://www.freebookcentre.net/business-books-download/ International-Marketing.html.
3. Porter, M.E. & Heppelmann, J.E. (2015) "How Smart, Connected Products are Transforming Companies", Harvard Business Review, October 2015, pp 97—114.

Current control (25%): express oral tests 5%, laboratory papers 10%,
presentations 5%, individual scientific task 5%.
Examination (75%): written test 55%, oral test 20%.

1. In-depth knowledge of the theoretical and conceptual framework of international marketing management.
2. In-depth knowledge of the factors ensuring the efficiency of international marketing.
3. Ability to analyze the international market.
4. The ability to systematically build and implement an international marketing strategy. .
5. Ability to develop effective management decisions on effective international marketing management.

Management,
Marketing,
European Studies,
Customs Technologies

1. Overview of the company. 2. General characteristics of international marketing of the company. 3. Analysis of international marketing and cultural environment of the company. 4. Analysis of the type of international marketing strategy.

1. Market research and assessment of the attractiveness of foreign markets: standards and evaluation criteria of a course project on the subject "International Marketing" / K. Dzyubina. - Lviv Polytechnic National University, INEM. - 2016 - 23 p.
2. Dzyubina K.O. International marketing: lecture notes / K. Dzyubina. - Lviv: Publishing House of the Lviv Polytechnic National University, 2015.

Current control (100%): written component (50%), oral component (50%).