Ability constructive social interaction on the basis of stable value orientations;;
• Ability to design diyalnosti.Zdatnist produce new ideas (creativity);
• Ability to apply knowledge in practice;
• Ability to conduct research, the ability to identify, formulate and solve problem;
• Ability to make informed decisions.
• Ability to work independently and in a team
• Ability to work in intercultural and international context
• Interpersonal skills and business communication
• The ability to identify and interpret the impact of social, cultural, political and moral contexts, conditions and factors in professional activities
• Mastering the specifics of the preparation and writing of scientific research
• Ability to collect and analyze information to assess the importance of cultural values, cultural heritage assets
• Ability to organize museum objects (muzealiyi)
• The ability to develop a concept to define the purpose of the exhibition, exhibition and identify criteria for the selection of museum objects
• Ability to formulate proposals for the development institution in the field of cultural heritage
• Ability to predict the relevance of the subject expositions and exhibitions and their effectiveness
• Ability to develop public awareness of the role of cultural heritage

History museums in the world; Exhibition work; Museums and community involvement, Management of museum activities and objects of cultural heritage

• Advertising and information activity and society. • Advertising as one of the types of communications; • Historical aspects of advertising and information activities; • Organization of promotional activities, policies and distribution channels; • The basic stages of the advertising and information campaigns in the industry; • Features the creation and design of advertising. • Location, distribution and evaluation of advertising; • An advertising company image and Heritage museum and schools.

Бутенко Н.В. Основи маркетингу: навчальний посібник / Н.В. Бутенко. – К. : Видавничо-поліграфічний центр «Київський університет», 2004.
Кифяк В.Ф. Організація туристичної діяльності в Україні. Навчальний посібник. – Чернівці:, 2003.
Миронов Ю.Б., Крамар Р.М. Основи рекламної діяльності. Навчальний посібник. – Дрогобич, 2007.
Стратегічний маркетинг. Навчальний посібник / Є. В. Крикавський, Л. І. Третьякова, Н. С. Косар. Львів: Видавництво Львівської політехніки, 2012.
Основи музеєзнавства, маркетингу та рекламно-інформаційної діяльності. Посібник під ред. В.Великочого, Н.Гайсюк. – Івано-Франківськ: Плай, 2005.

lectures, workshops, independent work