As a result of the discipline the specialists have to master the basic knowledge of theoretical principles of communicative culture as a sociocultural phenomenon, to know the basic concepts of business and professional communication strategy, namely:
• the nature, content and practical actualization of communication in the social and professional sphere;
• structural components of communication processes in the professional sphere, their functional role in the ordering of social and professional relationships, and behavior of individuals and groups;
• forms and methods of professional communication that meet the needs of the information society;
• moral etiquette professional communication strategy and interpersonal communication in contemporary social and cultural conditions.

Prepared specialist should be able to:
• apply psychological knowledge and communication in situations related to professional activities;
• analyze different situations of interpersonal and professional communication;
• have a basic means of effective communication;
• apply effective communication strategies in professional field;
• prevent interpersonal and intergroup conflicts;
• organize individual activities, interpersonal and group interaction between people.

• Introduction to speciality
• Rhetoric professional activities
• Fundamentals of excursions

Features of communication process in interpersonal, social and professional activities; basic concepts and business strategy for professional communication in the information society; psychological mechanisms of perception in social and professional communication; perceptive, interactive and communicative components of the communication process; features of verbal and nonverbal communication; forms and methods of business and professional communication; content and practical actualization of communication in museum and cultural heritage field.

1. Вайдахер Ф. Загальна музеологія : посібник / Фрідріх Вайдахер; пер. з нім. В. Лозинський.[ та ін.]. – Львів : Літопис, 2005. – 629 с.
2. Довжук, І. В. Основи музеєзнавства : навчальний посібник / І.В. Довжук. – Луганськ : Видавництво СНУ ім. В. Даля, 2008. – 163 с.
3. Котлер Н. Музейний маркетинг і стратегія: формування місії, залучення публіки, збільшення доходів і ресурсів / Ніл Котлер, Філіп Котлер, Венді Котлер; пер. з англ. Т. Олійник, Т. Пирогова, С. Рябчук, Р. Свято. – К. : Стилос, 2010. – 528 с.
4. Психологія вирішення конфліктів: навч. посіб. / укл.: В.О. Джелалі. – К.; Х.: ТоВ «Р.И.Ф.», 2006. – 319 с. (Available in the library of Lviv Polytechnic).
5. Словник-довідник термінології музейництва / Роман Микульчик, Петро Слободян, Єлізавета Діденко, Тарас Рак – Львів : Видавництво НУ «Львівська політехніка», 2012. – 128 с.
6. Key Concepts of Museology / [edited by Andre Desvallees and Francois Mairesse] / ICOM International Committee for Museology (ICOFOM). – Paris: Armand Colin, 2010. – Режим доступу : http://icom.museum/resources/publications-database/publication/key-concepts-of-museology/

Semester evaluation of student learning is carried out according to the total number of points (100) obtained according to the results of current control (40) and the implementation of control measures – examination (60 – both written and oral component).