1 knowledge of the globalization, transnationalization and regionalization principles as the main trends of the world economy;
2 orientation in the direction of improving the mechanism of the global tourism market;
3 ability to identify and explore the key trends of the tourism market;
4 ability to use new information technology.

Scientific research methodology, marketing, tourism market analysis

The essence and specific tourism product. Globalization processes of the world economy, accelerating the rate of growth of tourism market. The regulatory role of national institutional structures in the development of international tourism and global alliances. The role of transnational corporations in the formation and development of the world tourism market. The emergence of new tourist destinations and types of tourism. Development of tourism infrastructure and introduction of new, including information technologies in tourism.

1. Толочко А.О. Динаміка та тенденції розвитку світового ринку туристичних послуг / А.О. Толочко. – К.: КНЕУ, 2012. – 11 с.
1. Гуляев В.Г. Туризм: экономика и социальное развитие / В.Г. Гуляев. – М.: Финансы и статистика, 2013. – 304 с.
2. Згуровський О. Війни глобалізації [Електронний ресурс]. – Режим доступу: http://www.dt.ua/1000/1600/54652/.
3. Смаль І.В. Туристичні ресурси світу – Ніжин: Видавництво Ніжинського державного університету імені Миколи Гоголя Publisher Nizhyn Gogol State University, 2010. – 336 с.

- The current control (30%) are workshops, oral interviews and test;
- The final control (70%) is a credit.